escapekit:
Designed By Apple - Intention
Simple phrases paired with elegant visuals describe the thoughts and emotions that go into creating each Apple product.
As a designer myself Apple does things I only wish I could. The time and attention to detail that goes into every product is amazing. Most people overlook this, but have you have held your iPhone in your hand without a case, it fits perfectly. I know Apple recently has been losing their fan base for Android phones but I have yet to pick up another smart phone and feel the same way I feel with an Apple product.
